✨ Targets & Initiatives

What will we need to do?

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• Launch multiple mobile games in hybrid-casual genres to build our presence and test the market.
• Establish fast production pipelines and improve them with every iteration.
• Grow and engage a global player base through feedback and community.
• Hire, mentor, and retain passionate talents who share our CODE values.
• Develop and refine our internal frameworks and tools for scalability. </aside>

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• Game KPIs — Installs, retention rate, playtime, ARPU, and satisfaction scores
• Production KPIs — Time-to-prototype, sprint efficiency, bug rate, release cycle
• Team KPIs — Team growth, collaboration metrics, internal training/sharing activities
• Market Reach — Global player engagement, localization effectiveness, and fanbase growth
• Learning Metrics — Number of knowledge shares, post-mortems, and lessons applied
• Milestone Progress — Mobile game library built, live titles launched, 2A/3A roadmap initiated </aside>

🧭 Performance Indicator

How will we know we are successful?

🌠 Strategy Map

How will we test and communicate the strategy?

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• Use quarterly OKRs to align every department with strategic goals
• Conduct monthly sprint reviews and retrospective meetings
• Hold internal “knowledge days” to share learnings and evolve our execution
• Use Notion & Slack to document progress, blockers, and decisions transparently
• Evaluate and re-prioritize initiatives based on performance and player feedback
• Flag execution risks early through team check-ins and data dashboards </aside>