✨ Strategic Intent

How will we get there?

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We will start strong in the mobile game market — building a portfolio of engaging, high-quality hybrid-casual games that meet global player needs. As we grow, we’ll scale our team, processes, and creative vision for our Iconic mobile Games, then to support mid-core and eventually 2A–3A game development.

Our path is steady: mobile-first, then core expansion — always powered by player feedback, product iteration, and long-term value creation.

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• Player-Centric Design – Build around what players want and enjoy
• Mobile Growth – Launch, test, and scale hit mobile games
• Continuous Improvement – Learn fast, fail smart, improve relentlessly
• Talent & Culture – Invest in people who grow with the mission
• Cultural Identity – Infuse Vietnamese soul into global-scale experiences </aside>

🧭 Drivers

what will we focus on?

🌠 Enablers

What frameworks, resources and skills we will use? “Global Citizen - Global Studio”

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• Unity Engine – Flexible, powerful, and mobile-optimized
• CI/CD & Automation – Fast, reliable builds and deployment
• Agile Development – Delivering iteratively, improving continuously, and staying adaptable
• LiveOps & Analytics – Real-time data to drive smart decisions
• Mentorship & Partnerships – Learning from experts and building bridges
• Learning by Sharing – Every team member shares knowledge, learns from peers, and grows together
• Lean Startup Methods – Quick testing, community feedback, efficient iteration
• Global Mindset + Local Pride – Balancing world-class execution with Vietnamese spirit </aside>